Cedar & Myrrh is a ritual-focused brand that creates products designed to make spaces feel more intentional and meaningful through scent and object.
Our goals were to:
Increase brand awareness amongst health-conscious consumers.
Position the founder as a go-to expert for home fragrance and ritual stories.
Secure top-tier consumer and trade press for new launches in a range home, beauty, lifestyle, and spa media.
Highlight best-selling Sleep Ritual Kit sku as a luxury product for sleep, gifting, and travel.
Help core customers discover simple ways to incorporate ancient global traditions into daily life.