Entrepreneurship is something I’ve always been fascinated by. From a very young age, play was developing business ideas with my siblings, starting with our bespoke ‘flower shop’ where we stole violets from the neighbors yard— sorry again!

I knew I wanted to work with beautiful things and like many 90’s kids, magazine pages wallpapered my bedroom mood-board-style. Throughout my career, I’ve had the pleasure of working with independent creators and representing some of the biggest household name brands and experts across the beauty, wellness, and lifestyle spaces. These experiences taught me what goes into making a brand, how to be a leader, and even helped define what my core values are.

In this ever-changing industry that often capitalizes on our insecurities, it’s my goal to uplift brands that impact society for the better— whether it’s sharing an expert’s supportive tips, a collection with safer ingredient solutions, or things that just make people feel good. Knowing the dedication, heart, and soul that goes into making a brand is what inspires me to work with founders whose livelihoods depend on getting noticed.

Our world feels much the same these days, so it’s time we bring back eccentricity! If any of this speaks to you, I’d love to connect.

xx Erika